25% Organic Traffic Boost For Software Test Management Platform

%
Traffic Increase
0
Number of Links Built
0
BOFU Keywords in Top 20

Client Overview

Kualitee is a top-tier software testing platform that streamlines test management and defect tracking.

 

With its user-friendly interface and integration with popular project management tools, Kualitee enhances software quality and accelerates development cycles.

 

From October 2023 to March 2024, Kualitee partnered with Clickass for a strategic link building campaign. Clickass secured high-authority backlinks from niche software testing sites, significantly boosting Kualitee’s online visibility, search engine rankings, and targeted traffic.

 

This collaboration reinforced Kualitee’s position as a leader in the software testing industry.

Challenges

Before engaging with Clickass, Kualitee faced challenges in gaining visibility for their key product-related keywords.

 

Despite offering high-quality solutions, their online presence and search engine rankings were not reflective of their market leadership, resulting in limited organic traffic and potential customer reach.

Pre-Clickass Landscape:

Keywords

USA Volume

KD

Landing Page URL

Current Position

Current Organic Traffic

Test Management Tool

600

28

https://www.kualitee.com/test-case-management-tool/

19

0

Bug Tracking Software

700

48

https://www.kualitee.com/defect-management-tool/

82

0

test management software

200

38

https://www.kualitee.com/test-case-management-tool/

27

0

defect management

200

6

https://www.kualitee.com/defect-management-tool/

22

0

Solution Clickass Offered

Targeting specific Ideal Customer Profiles (ICP) for outreach:

 

  • Quality Assurance (QA) Professionals: QA engineers, testers, and QA managers who require efficient test management tools to streamline their testing processes.

  • Development Teams: Developers and development managers seeking collaborative tools to improve testing and development coordination.

  • Project Managers: Individuals responsible for project planning and execution who need comprehensive testing solutions to meet project milestones.

  • IT and DevOps Teams: Professionals involved in IT operations and DevOps processes aiming to enhance their test management capabilities within the DevOps pipeline.

  • Product Managers: Those responsible for product development who require tools to ensure product quality and reliability.

Link Building Strategies We Deployed

1. Current Backlink Profile Analysis

2. Identifying and targeting high-value BOFU (Bottom of Funnel) keywords.

3. Performing Competitor Analysis

4. Targeted Outreach Campaign

Would Love to Share Insights on Codeless Test Automation, Nishtha & Salman! - dhruv@clickass.io - Cl

5. Securing backlinks from reputable and relevant websites such as Chisellabs.com, Dzone.com, & Hashmicro.com

6. Consistent outreach and content placement to build domain authority and improve keyword rankings

Results & Stats

As a result of Clickass’s focused efforts, Kualitee experienced impressive SEO and traffic improvements:

  • 12 BOFU keywords are now in the top 20 positions on Google within six months.

  • Significant monthly traffic increase due to enhanced keyword positions and quality backlinks.

  • Acquisition of high-quality backlinks from reputable sites, boosting Kualitee’s domain authority and search engine rankings.

1. Increase In Referring Domains Count

2. High Authority Backlinks Secured by Kualitee:

High Authority Backlinks Secured by Kualitee:

3. Targeted Keywords Rankings Improvement

Targeted Keywords Rankings Improvement

4. BOFU Keywords Rankings Improvement

12 BOFU Keywords are in the Top 20 since Clickass took charge

Move Your Needle With BOFU Links