Inbound Link: What it is & How It Affects Your SEO Rankings?
Learn what an inbound link is, why it matters for SEO, and how to leverage it to boost your site’s rankings effectively.
URL Rating (UR) is an essential metric developed by Ahrefs to measure the strength of a webpage’s backlink profile.
It provides a score between 0 and 100, where a higher score signifies a stronger, more authoritative URL in terms of its link building efforts.
Backlinks, or the links pointing to your page from other websites, are the core component of this rating.
The UR helps SEO professionals understand how well a specific page might perform in search engine results based on its backlink profile.
Essentially, the more quality links your page has, the better its UR score will be.
You can check your URL Rating using Ahrefs. Simply enter the URL of the page you want to evaluate into Ahrefs’ Site Explorer, and you’ll get a UR score on a scale from 0 to 100.
The tool also shows related backlink information.
The URL Rating is relatively easy to interpret. Pages with UR closer to 100 have stronger backlink profiles, while lower scores suggest a weaker presence.
For instance, a score of 70+ indicates a very strong URL with many high-quality backlinks. On the other hand, a score below 30 shows that the URL has a weak backlink profile, and there’s room for improvement.
Example: A SaaS company with a URL rating of 85 for their pricing page means that page has a strong backlink profile, likely contributing to its high rank on Google for “SaaS pricing plans.”
According to Ahrefs, there’s a strong correlation between URL Rating (UR) and search traffic.
Pages with higher UR scores consistently receive more organic traffic, making it a key performance indicator for SEO pros.
The logic is simple: the stronger the page’s backlink profile, the more authority it gains in the eyes of search engines, which leads to higher rankings and more clicks.
Unlike Domain Rating (DR), which provides a bird’s-eye view of a site’s overall authority, UR focuses specifically on individual URLs.
This makes it a precise tool for analyzing and boosting specific pages.
Whether it’s a product page, blog post, or landing page, UR helps you hone in on which pages are carrying the most SEO weight and which need more link building attention.
UR isn’t just a number—it’s a roadmap for your SEO tactics.
Here’s how you can leverage it:
For example, a SaaS company’s “Features” page might have a UR of 85 due to numerous external links from trusted tech blogs.
For example, take a blog post with a UR of 3.8, as shown below. Despite being part of a website with a DR of 79, the page has only two backlinks and a low UR.
A strategy to improve this page’s ranking would involve building high-quality backlinks from reputable sites within the same industry.
In contrast, a page with a UR of 21 and over 200 backlinks (shown below) demonstrates the impact of a well-rounded backlink strategy.
By focusing on pages with lower UR scores, you can drive more link equity and improve their overall visibility.
If their “Pricing” page has a higher UR than yours, this signals they’ve attracted stronger backlinks, and you can focus your efforts on improving link building for that specific page to surpass them.
In essence, focusing on UR helps you strengthen individual pages, which ultimately elevates your whole site’s SEO performance.
While both URL Rating and Domain Rating (DR) are metrics developed by Ahrefs, they serve different purposes.
UR assesses the backlink profile strength of individual URLs, while DR evaluates the overall strength of a domain’s backlink profile. Think of DR as the macro view of your website’s authority, and UR as the micro view of each page’s power.
For example, your homepage might have a high DR, but individual blog posts may have varying UR scores depending on the links they’ve earned. Both are crucial for understanding your website’s authority but serve different strategic purposes.
In summary, URL Rating is a valuable metric for determining the strength of a webpage’s backlink profile.
A high UR can contribute to better search engine rankings and increased visibility. By regularly checking and optimizing your UR, you can enhance your page’s SEO performance and ensure a more robust online presence.
A “good” URL rating depends on your specific niche, but generally, a UR score above 50 is considered strong.
For competitive industries, such as SaaS, aiming for a UR of 70+ would be more ideal.
For example, pages from high-authority SaaS companies like HubSpot or Salesforce tend to have UR scores over 80, as they have extensive, high-quality backlink profiles.
URL grading refers to the evaluation of a webpage’s authority and strength, mainly based on the quality and quantity of its backlinks.
Ahrefs’ URL Rating is a perfect example of a tool used for URL grading, where the page receives a score between 0 and 100.
URL rank is another term for the strength or authority of a particular URL, primarily measured by its backlink profile. In Ahrefs, this is quantified through the URL Rating.
The higher your URL rank, the more likely your page is to rank well on search engines.
Increasing your URL Rating involves improving the quality and quantity of backlinks to the specific URL.
This can be achieved by reaching out to high authority websites for backlinks, guest blogging, and creating valuable content that naturally attracts links.
For instance, SaaS companies like Moz or Ahrefs often publish research reports or in-depth guides that attract organic backlinks, boosting their UR.
No, URL Rating is not the same as Google’s PageRank, though they are conceptually similar.
PageRank was an algorithm used by Google to rank pages based on their importance, largely influenced by backlinks.
However, PageRank is no longer a publicly available metric. Ahrefs’ URL Rating is a modern alternative, providing insights into a page’s strength based on its backlinks.
The URL Rating distribution graph in Ahrefs is a visual representation that shows the distribution of UR scores across all the pages on a website.
This graph helps you identify which pages have the strongest or weakest backlink profiles, allowing you to prioritize efforts on improving lower-rated pages.
The UR can differ for a URL with and without a trailing slash because search engines and tools like Ahrefs may treat these as separate URLs.
Although they often lead to the same page, the link equity passed to each version can vary, resulting in different UR scores.
Yes, URL Rating is essential for SEO because it directly relates to a page’s backlink profile, which is a significant ranking factor. Pages with high UR scores tend to rank better on search engines, driving more organic traffic.
By consistently improving your UR, you enhance your page’s visibility and authority online.
Learn what an inbound link is, why it matters for SEO, and how to leverage it to boost your site’s rankings effectively.
Looking for a comprehensive guide on backlink management? Here are 10 strategies for tracking backlinks like a pro.
Unlock the power of niche relevant backlinks. Discover types, benefits & strategies to build high-quality links and drive targeted traffic.