The Power of Backlinks: Why They Are Essential for SEO Success
September 12, 2023
Want to get Google’s vote of confidence for your website? You need to leverage powerful backlinks.
The right kind of SEO backlinks can save your website in two ways:
By improving ranking – The greater the number of backlinks for your web pages, the greater the chances of your website ranking higher for relevant search queries.
By improving discoverability – Search engines tend to go back to popular pages more frequently. Backlinking your website to these pages means your content may get discovered faster (than normal).
What Is a Backlink?
Quite simply, a backlink refers to a link on a page from another site that links back to your website (hence, the name ‘backlink’). A backlink has many names, with inbound link or incoming link being the most popular alternatives.
The primary job of a quality backlink is to get your website to rank higher on search engines.
Why Are Backlinks Important in SEO?
Let’s understand why a high authority backlink is important for improving your SEO backlinks efforts:
1. Improved Search Engine Rankings
Backlinks are a major contributing ranking factor as per Google’s PageRank algorithm and link authority guidelines.
According to Backlinko’s study on link-based ranking factors, they’ve found one correlation: The number of backlinks from unique websites (referring domains) correlates strongly with organic search traffic and increased visibility.
Let’s look at an example to understand this better. Let’s assume the example:
Focus Keyword = “time tracking software”
SaaS Company = “Clockify”
First, you’ll need to add this to Ahrefs to understand how many backlinks to use for Clockify to come up each time someone inputs the keyword – ‘time tracking software.’
In the following image, a Keyword Difficulty of 79 means that it’s very difficult to rank for this keyword. More importantly, a SaaS player will need backlinks from 329 websites to rank within the top 10 results for this keyword:
In the next image, you can study the connection between Clockify backlinks and the rankings data:
The SaaS industry’s competitive landscape is vividly demonstrated by the rankings of Clockify, Zapier, and Paymoapp for the keyword “time tracking software.”
Clockify’s second-place ranking with over 15,000 backlinks, compared to Zapier and Paymoapp’s 5th and 7th positions with considerably fewer backlinks (2,571 and 2,616, respectively), underscores the principle that the more authoritative backlinks a SaaS website secures for highly competitive keywords, the higher it ascends in search engine rankings.
2. Increased Website Authority and Trust
Considering that backlinks can give your website the stamp of approval it needs, you must include authoritative and relevant backlinks within your site, as Userpilot demonstrates below:
Remember that there’s a direct correlation between Backlink Profile, Domain Rating (DR), and a higher number of backlinks.
The higher the number of backlinks (18.9K in this case), the higher will be your website authority.
The metrics, authority, and credibility can be directly connected with your Domain Rating (DR).
Authoritative backlinks may come from partnered institutions, NGOs, publishers, and other high authority backlink websites. This will help you to establish credibility and trustworthiness in the search engine’s eyes.
Think of backlinks as pathways for search engine bots. They can accelerate the discovery and indexing of web pages. This, in turn, can lead to higher chances of appearing in search engine results.
Here’s how you can get your website indexed faster:
Action-Oriented Content: Create content that prompts immediate action and engages your readers.
Direct Address: Use direct language, addressing the reader with “you” to establish a personal connection and encourage engagement.
Logical Flow: Organize your content logically and guide readers smoothly from one point to the next.
Quality Backlinks: Focus on building authoritative and relevant backlinks to your site, signaling its importance to search engines.
Regular Updates: Publish fresh, high-quality content consistently to demonstrate the site’s relevance and encourage faster indexing.
4. Referral Traffic and Audience Reach
Backlinks act as bridges between your website and external links. You must leverage backlinks to drive targeted referral traffic to your website. This supercharges your website’s potential to attract new audiences and customers.