The keyword ‘niche driven SEO’ has a niche target audience. And that makes this article the epitome of SEO inception.

What if I asked you what your niche is? It could be anything you like doing and helps you stand out, succeed or find contentment. For instance, I want to say, “My niche is SEO.”

Wake me up at 3 AM, and I can passionately debate SEO.

In other words, a niche is a particular interest of your target audience that you can monetize and make the customer experience a breeze.

What is Niche Driven SEO?

Niche Driven SEO is a digital marketing strategy. It concentrates on specific target audience segments that have a similar interest or problem. In this niche SEO strategy, out of the total customer base, marketing, and advertising activities focus on targeting a specific segment, also known as a niche. 

And targeting a niche set of keywords with less keyword difficulty and diverse content not only shoots up rankings but also improves overall CTR. Let’s understand with the help of the excellent tips and examples listed below.

6 SEO Tips for Agencies Targeting a Client’s Niche Market

1. Total Search Volume Analysis for Client’s Niche Industry

To boost your client’s organic traffic for a niche service or product, start by determining the volume of search terms in your client’s industry.

This will help you learn about the people genuinely searching for your product or service. In addition, it will also help you recognize specific phrases that you should target.

For this, you will need to research the volume of the phrases you are getting impressions for or looking to be ranked for. 

You may ask, “Dhruv! Now we know what to do, but how to determine the niche search volume? Is there a niche search tool for it?

The answer is “Yes.” 

Firstly, Google’s Keyword Planner is an excellent tool for analyzing search metrics and historical data to determine the volume of your targeted search queries. 

The second is a Keywords Everywhere chrome extension. It determines search volume, related keywords, etc. directly with your search query.

Lastly, there’s the Keywords Explorer tool from AHREFs—an excellent alternative. Integrating your website or landing page with AHREFs allows you to check the volume of various search terms.

Let’s look at the example of one of the best niches for SEO, a SaaS product called Event Staff Scheduling Software. 

Look at the numbers below. Keyword difficulty is 25, and global volume is also good considering the product plan costs.

According to SHNO, with a monthly subscription model, the product has a revenue potential of $1,000 – $3,000

2. Finding Niche Keywords to Target for SERP Dominance

As mentioned above, specific keywords can significantly improve the reach of a niche product and direct traffic to your website.

For this, you will need to research and find keywords with low keyword difficulty and higher search volume. The logic is that your effort to rank on top in the SERPs for a keyword with low search volume will not improve your search discovery or bring any significant traffic.

However, sometimes niche keywords are too specific, and the analysis results in a lower volume. Such a situation could be confusing for the SEO specialists of your agency. They might end up using general keywords. Such keywords are highly competitive, and a niche client site could never reach its potential audience.

So, how to tackle such a situation?

Find a way to blend keywords with high and low volume both. This will help you avoid missing out on opportunities to rank. 

Here is an example of the Nomad List.

Take a look at the results taken from AHREFs. These keywords have a low KD (keyword difficulty) and high volume.

In the highlighted red blocks above, the first block has the list of keywords, and the second block mentions the traffic these keywords brought to the Nomad List. 

“How much traffic?” you ask. Well, by finding niche keywords and location-specific pages like Best Places to Live in Europe, they are getting almost 45K in monthly organic traffic.

3. Analyze Competitors Within the Client’s Niche

In the traditional way of customer acquisition, shopkeepers put their stalls next to their competitors. And then they used to poach customers by offering a better service or price.

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Similarly, in the digital world, you can analyze your client’s competitor’s digital shop, aka website, and extract a lot of information.

Such as:

1. From one competitor of your client, you may find more strong competitors
2. Your client’s competitor’s promotion and digital marketing strategy
3. USP of your client’s competitor
4. You can evaluate their strengths and weaknesses

You must do SERP mining. Let us take an example. Imagine your client Scrubbers Dog Wash is in the “dog grooming” business. “Dog grooming” is your primary keyword to kick-start your research. If you search for it in Google, SERP features will showcase many elements apart from the organic domains.

It is essential to determine the search intent and the displayed results. We can find out about that based on the following: 

• Type of query
• Organic SERP elements 

However, make sure your focus is on your industry niche while you analyze every possible result.

Afterward, I recommend you decide on the number of competitors to track. The tracking objective can be to identify their keywords or content marketing strategy.

Here is how we can perform an analysis of competitors. Using AHREFs to perform content gap analysis, we found three competitors, depicted below: 

1. Petco
2. Petsmart
3. Scenthound

We used the Content Gap Analysis feature to determine keywords we should include in our content. It presents a holistic view of how all the domains perform for each keyword.

4. Perform Technical SEO

Technical SEO ensures that your client’s website fulfills the technical requirements of Google search engine to improve organic search engine rankings. Essential elements of technical SEO include crawling, indexing, rendering, faster loading, and website architecture.

And to accomplish these SEO elements on your client’s site, you must consider the following:

• XML sitemaps:
  Search engines can find, crawl, and index all of your client’s website’s content with the help of a sitemap, which is a map of your website.

• Site Architecture:
  The perfect site architecture resembles a pyramid. Starting from the homepage at the top, and spreading into other sections, followed by subcategories. At the bottom, there are individual web pages.

• Duplicate content:
  Your client’s content must be fresh. Plagiarized content could be penalized by Google Algorithm.

• 404 pages and 301 redirects:
  There mustn’t be any 404 errors, i.e. ‘Page Not Found’. And if there are any broken links, then they must be redirected.

5. Work on Creating Niche-Specific Content

Good content remains a substantial focus for SEO in every industry. If you want your niche SEO clients to win the SERPs battle, it would be vital to invest in writing quality content.

One of the best niches for SEO that I have come across is the Canadian nail polish brand Holo Taco.

It accomplishes its traffic goals with its video series. They created a YouTube channel to regularly add new ‘How-To’ videos. 

Although they have used this channel to announce the launch of new products, their tutorials on how to create various nail looks are what make their content strategy successful.

This provides insight into your client’s target persona and is a great way to showcase your product in real-time. 

Another example of niche businesses is Twist—a team communication and collaboration software. It targeted productive people seeking a stress-free and calm communication channel. They made an audacious attempt to compete with Slack by introducing themselves as a Slack alternative that offers all of Slack’s features without distractions. 

Twist deserves to be on the list for its creative way of reaching an audience that needs a niche service.

Below, you can see how Twist uses witty descriptions to convey a sense of serenity and productivity.

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Additionally, they successfully take on Slack, the market leader, and successfully set themselves apart by promising not to be another Slack clone.

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6. Work on Building a Compelling Link Profile

For the success of your niche driven SEO campaign, you need a robust link profile. It increases the authority and credibility of your client’s site.

To create backlinks, analyze who has linked to the competitor’s resource. Dwell on the credible domains. Remember, more links do not mean more authority or traffic. Only good links will bring good results.

Also, it is vital to observe links, both internal and external. Internal links created from your client’s content can introduce the niche audience to other pages on your client’s niche sites.

Consider how to connect the articles’ niche content and create logical bridges for users to use as they navigate between them.

You must also add links to cornerstone content with the most traffic or engagement. This will help improve non-ranking content discovery.

Sometimes, it can get challenging to get a link from a domain. There could be non-compatibility or non-complementary service issues. 

Here is an example of how I gave a gaming domain a backlink from an employment website.

Instead of talking about the game, I mentioned the onboarding process at Solitaire Bliss. 

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Conclusion

Niche spells like ‘cliche’ but doesn’t sound; In niche driven SEO, there is no bound! Experiment, innovate, and try new things.

You must adopt niche driven SEO strategies for every niche business that wants to reach its target persona and convert them into customers. Niche SEO is not about scaling, but it is vital to begin. Start small and cater to a specific set of customers. Nurture it and then scale it further. Always choose relevant reach over higher reach.

Frequently Asked Questions (FAQs)

What is a niche search?

Niche search is the process of researching and determining keywords and volume for a specific target audience if you are offering a niche service or product.

Which niche is best for website?

When a client approaches your agency or you want to create your first profitable niche website, you should pick a subject that interests you or have an advantage. 

As niches are specific categories, if your knowledge isn’t above average in the niche, you will soon be out of ideas or inspiration. However, there’s always a way to start, and I suggest buyer intent keywords.

To find buyer intent keywords relevant to your industry, product, or service, you can conduct a Google search. This will help you determine how many buyer keywords to focus your content on.

The search engine results page (SERP) will typically have multiple ads at the top for buyer keywords with high purchase intent. And remember, it shouldn’t be highly competitive.

How do I find niche markets on Google?

Let’s find niche markets using Google Trends. Enter an industry in Google Trends.

For instance, in the pet industry, we pick “pet sitting” as a topic to explore.

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Since 2022 there has been an increasing interest in the search term “pet keyword.” In this instance, we determine Indian interest in the past 12 months. This means you can also geographically articulate your content.

From the initial assessment, we can tell whether there is a growing or waning demand for your search term.

Scroll down and find the section “Related Topics”.

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Download the complete list of “Related Topic” suggestions. Using this method, you can generate initial ideas for that niche’s products and topics. Pay attention to the keywords whose interest has grown significantly over the past few years.

Do niche websites still work?

Yes, niche websites are still thriving, especially in the bigger picture.

Niche websites aren’t a short-term investment because it usually takes 12 to 18 months for them to reach the point of profitability.

Once you’ve arrived at the profitability stage, you’ll experience an increase in traffic growth, profits, and revenues. Additionally, many business buyers purchase niche sites for 30 to 40 times your monthly net income.

I want to conclude that if you build a successful niche site, not only will you have a reliable stream of passive income, but you will also have the option of selling it for a sizable lump sum.